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Saturday 30 August 2008

Mission:Impossible Mobile Comic in Development

Mobile comic creator and Singapore-based marketing and brand development company Omnitoons has announced that they are co-developing “Manga-styled” mobile comics that will be based on Paramount Pictures’ films, in partnership with Paramount Digital Entertainment.

The new mobile comics will be the first time that Paramount Digital Entertainment will release a series of mobile comics based on movies from its library. The first series to launch is a mobile comic based on the recently-released Angus, Thongs and Perfect Snogging – the teen romance film based on the best-selling series of books by British author Louise Rennison which follows the eccentric and irresistible Georgia Nicolson as she overcomes the trauma of being a teenager.

Comics are also being developed based on the Paramount Pictures’ films Eagle Eye and Mission: Impossible.

Omnitoons say the he comics will be available in three different formats including single-panel comics, four screens per comic strips and short stories with more than 20 screens in each episode.

Currently, these comics are made available through MMS and J2ME formats in the United States, Australia, Europe and India. The mobile comics will be made available by download through key carriers and major content distributors worldwide.

“Omnitoons, is a specialized mobile comic developer with talented artists based in Singapore and we are thrilled to partner with them to translate these movies into mobile comics,” says Pradeep Mittur, Vice President, Mobile Entertainment, Asia Pacific.

“Being able to collaborate with Paramount Digital Entertainment, is a great testament to our vision of providing quality and addictive pop culture content," said said Karen New, CEO of Omnitoons.

"By adapting movies to the mobile comics format, we believe fans will be able to extend their entertainment experience at their own pace, with the privacy of their phone,”

“Omnitoons aims to continue our pursuit of bridging the mobile and movie industries by creating even more comics based on popular film titles through innovative and cost-efficient techniques.”

With Marvel's stated interest in the form, the recent launch of iverse comics, ROK Comics continuing development and the growing interest in mobile comics beyond Japan and China, where the form is already hugely popular, it seems mobile comics are beginning to build up steam and will be yet another form of "comics evolution" reflecting the Ninth Art's continued ability to adapt to find new audiences beyond print.

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